Lead, Business Analyst (SFMC)

Company: Merge LLC
Location: Atlanta
Posted on: April 28, 2024

Job Description:

Merge Storytelling and Technology

MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide and Morgan Stanley. With 800 employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles, MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. For more information, visit mergeworld.com.

Promote Health, Wealth & Happiness

We are committed to promoting health, wealth, and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage minds and hearts to do the best work of their careers.

As our Lead, Business Analyst, you will...

Lead the requirements gathering process and work closely with a project's stakeholders to understand the business issues and challenges of our client's organization, and to recommend solutions that enable our clients to achieve their goals and our teams to meet their expectations. You will work closely with Strategy, Creative, Technology, User Experience, Quality Assurance, and Development teams to understand, analyze, and document requirements and deliver functional specifications for project delivery.

Be Accountable and Responsible

• Lead requirements-gathering processes with clients and internal stakeholders to produce documentation for product delivery. Illicit and then translate the "what" from the business requirements into the "how" in functional requirements. Create design specifications, user scenarios, process flow diagrams, and acceptance criteria.
• Support agile processes to ensure timely project delivery. Including partnering in feature backlog prioritization, user story, and task creation.
• Connect the dots between our clients, Strategy, Creative & Technology, User Experience, Quality Assurance, and Development teams to ensure our business goals are being met.
• Manage, mentor, and motivate junior Business Analyst teammates These are the qualifications we're looking for
  • 7+ years of experience working in an advertising agency, software development, or consulting firm
  • 7+ years of experience documenting requirements and product specifications for complex websites, intranets, and mobile applications, in traditional Scrum/Agile methodologies, Including traditional system requirements concepts such as Epics/Stories, Product Backlogs, etc.
  • In-depth understanding of Salesforce Marketing Cloud functionalities, capabilities, and best practices from a business analysis perspective
  • Skilled in translating clients' business requirements into detailed functional, non-functional, and technical requirements, and actionable insights within the Salesforce Marketing Cloud ecosystem
  • Proficiency in leveraging Salesforce Marketing Cloud tools and features to support digital marketing strategies and campaigns, with a focus on providing insightful analysis and recommendations
  • Ability to think critically, with strong analytical skills to recommend creative solutions to our client's business challenges
  • Self-motivated, quick, and resourceful
  • Extremely detailed oriented and organized with exceptional time management skills
  • Excellent communication & ability to excel in a very collaborative work environment #LI-DP1
    
    #LI-HYBRID
    
    And here's how we live our values at MERGE
    • Ability. Mastering our craft
    • Agility. Delivering with a growth mindset
    • Humility. Collaborating for shared success
      MERGE is proud to be an Equal Opportunity Employer
      
      MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!

Keywords: Merge LLC, North Atlanta , Lead, Business Analyst (SFMC), Professions , Atlanta, Georgia