TK2d Marketing Lead
Company: UCB Group
Location: Atlanta
Posted on: May 8, 2024
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Job Description:
Make your mark for patientsWe are looking for an Associate
Director/Director of Marketing for Mito Disease/TK2d therapy, who
is strategic, and tactical, and has experience in Rare diseases to
join our Marketing Strategy team based in our Atlanta office in
Smyrna, GA. Please note this is a hybrid position, -located near
one of three UCB's HUBs, Atlanta, GA, Raleigh, NC, or Boston, MA.,
with the ability to travel to existing UCB sites, external
engagements, and congresses as needed. About the role:As the
Associate Director/Director of US Mito Disease/TK2d Marketing,
you'll support the development and execution of the US brand
marketing strategy, helping to launch UCB into the new world of
ultra-rare disease. You will develop and oversee the execution of
unbranded (disease awareness) and branded Patient and HCP marketing
tactics to support pre-launch and launch objectives. You will help
to establish UCB as a trusted leader that is pioneering a new
future for TK2d patients and empowering the TK2d community through
demonstrated commitment, communication transparency, and true
partnership. - This role will work in close partnership with
cross-functional teams to ensure launch plans align with US
priorities, strategic direction, and market dynamics. This position
reports to the Head of US Mito Disease/TK2d Marketing. Who you'll
work with:Key external stakeholders across the care ecosystem,
including patients, caregivers, HCP KOLs, diagnosing HCPs, and
treating HCPsUCB internal cross-functional stakeholders inclusive
of patient services, sales, market research, and trainingExternal
agency partners and institutionsWhat you'll do: Directly contribute
to the development and execution of the US marketing launch
strategy for doxecitine and doxribtimine (MT1621 program) in the
treatment of TK2dLead the development, execution, and
implementation of patient marketing initiatives and support key HCP
strategic marketing activities - branded and unbrandedManage the
implementation of new targeted solutions for patient audiences
across personal and non-personal promotion channels to increase
disease awareness and diagnosis, and to enhance the patient
experienceSupport the ongoing alignment of strategy and resource to
encompass the needs of the patient-facing teams in the Patient
Support Program organization Partner with training to support
ongoing communication and pull through with customer facing
teamsCapture/refine customer insights and leverage them across
brand/tactical plans and development of materialsAnalyze KPIs to
determine the effectiveness of marketing initiatives and recommend
optimizationsSupport to the development of the annual brand plan
including the identification of large-scale initiatives and tactics
to support pre-launch and launch objectivesChampion the
understanding of the mitochondrial/TK2d market dynamics and
improvement of the TK2d patient and provider experience Co-manage
external agency partners to ensure objectives are met on time and
within budgetInterested? For this role, we're looking for the
following required education, experience, and skillsBachelor's
degree required10+ years of pharmaceutical/biotech sales or
marketing or equivalent with a minimum of 3 years of experience in
the U.S. Rare disease experienceStrong understanding and experience
supporting the development/execution of consumer and HCP marketing
strategies and tactics drive disease awareness and adherenceEnjoys
working in a collaborative, remote environment and as part of a
high-functioning teamAbility to manage several large complex
projects simultaneously from beginning to endWillingness/ability to
travel to HQ and domestically as neededPreferred: 1+ years of
launch experience in pharmaceutical/biotech MBA or other advanced
degree relating to operations, strategy, or marketing Strategic
thinker with strong business acumen and demonstrated financial and
presentation skillsThis positions reasonably anticipated base
salary range is $141,000 -$221,000 annually. The actual salary
offered will consider internal equity and may also vary depending
on the candidate's geographic region, job-related knowledge,
skills, and experience, among other factors.Are you ready to 'go
beyond' to create value and make your mark for patients? If this
sounds like you, then we would love to hear from you! -About us
-UCB is a global biopharmaceutical company, focusing on neurology
and immunology. We are around 8,500 people in all four corners of
the globe, inspired by patients and driven by science. -Why work
with us? -At UCB, we don't just complete tasks, we create value. We
aren't afraid to push forward, collaborate, and innovate to make
our mark for patients. We have a caring, supportive culture where
everyone feels included, respected, and has equitable opportunities
to do their best work. We 'go beyond' to create value for our
patients, and always with a human focus, whether that's on our
patients, our employees, or our planet. Working for us, you will
discover a place where you can grow, and have the freedom to carve
your own career path to achieve your full potential. -As an Equal
Opportunity Employer, we are open to all talent, and adhere to
Affirmative Action principles. This ensures that all qualified
applicants will receive equal consideration for employment without
regard to neurodiversity, race/ethnicity, colour, national origin,
religion, gender, pregnancy, marital status, sexual orientation,
gender identity/expression, age, disability, genetic information,
military service, covered/protected veteran status or any other
federal, state or local protected class. - -Should you require any
adjustments to our process to assist you in demonstrating your
strengths and capabilities contact us on
US-Reasonable_Accommodation@ucb.com for application to US based
roles. Please note should your enquiry not relate to adjustments;
we will not be able to support you through this channel.Job
SummaryJob number: 87415Date posted : 2024-05-03Profession: Sales &
MarketingEmployment type: Permanent
Keywords: UCB Group, North Atlanta , TK2d Marketing Lead, Advertising , Atlanta, Georgia
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